6/13/18

The End Of An Era...


It looks kind of empty and hollow now, the gas pumps out front disappeared long ago. "Doc's" Garage was an institution. Located in Oak Hill Kansas population of fifty more or less... not located close to any town of size, with far more cows than people in the neighborhood. Orville Chartier or "Doc" as he was always known started out on the mid 1950's running the local service station at the edge of town. There were more people in town then... with a school and a post office.

A few years later he had polished his mechanical skills and needed more room to work. So he bought the building uptown that used to be a blacksmith shop and moved in. He would remain there for the next fifty years.

He would witness the town slowly fading away, the school closing, the post office disappearing, along with most of the businesses and families one by one. Doc was the last business on the two block gravel main street in recent years... until recently, when health issues finally took their toll.

I started going to Doc's when I was about 15 years old. It was like a step back in time. Doc was a patient person and would take the time to show you what he was working on and explain what was broken and how he planned to fix it. He could fix most anything, at least that was my view in those early days.

I went on to make regular visits two or three times a year for the next 40 years. During my visits to Doc's, I always got an education, some of it hands on.

For Example...There used to be an old pot belly stove in the office that he burned hedge wood in during the winter months. The building he was in was already fifty years old when he moved in some the windows were a little drafty and the walls had a few air gaps plugged with shop rags etc.

There was an old bar stool chair next to the wood stove. That is where you sat when you first came in from the cold.

One day on about my second or third visit I am sitting in the bar chair warming up and Doc comes in from the shop area to make out a bill...or so I assumed, as I had watched him do that many times.  The locals were lined up on the church pew and I was listening to the conversation... they having made it clear they did not need much input from me though not in so many words.

Doc comes in sits down at his old roll top desk and the next thing I know my behind is getting the heck shocked out of it and the locals are having a good laugh at my expense.

Doc just smiled finished making out his bill and went back into the shop. I figured out upon doing some investigation, that there was an old tractor magneto in the bottom drawer of that roll top desk with the wires running out in front of his parts counter on the floor well hidden by the water pump, starter and generator cores lined up on the floor. There were two 16 penny nails in the seat of that chair about two ass cheeks apart.

You only got it once unless you were a slow learner. But then it was fun to watch the next victim experience the same thing you did. When it is twenty degrees out and you come in and sit next to the stove... you mind is at idle and all you are thinking about is getting warm. I never forgot that lesson. It taught me to pay attention more to what is going on around me. It was a good lesson for a kid who was thinking he knew it all.

I have sought out and visited hundreds of garages like Doc's over the years and they all seem to operate about the same. The owners are very resourceful and with parts being delivered only once or twice a week, you had to make those deliveries count or drive 80 miles round trip to get what you forgot to order which also cost you a half days labor in addition to the gasoline.

In the back of my mind, I always compared the rest of the garages I visited, to Doc's. He kind of set the standard. With Doc's recent passing, his garage will be cleaned out, an auction held and the building sold. It will truly be the end of an era. I am glad to have experienced it first hand.

Ironically not much changed in the forty years since my first visit to Doc's Garage. There was some comfort in that. It was kind of like going home. The bar stool disappeared when the stove burned thru...If you know anything about hedge wood you know it burns hot and provides good heat, but it is awful hard on stoves.

There was never any indoor plumbing at Doc's there was a hydrant out on the drive and the bathroom was an out house even up until the end. Lighting was powered by knob and tube wiring and 150 watt bulbs. Doc used a trouble light where he was working. It was something you never questioned.

So.. I want to share with you a few pictures from the inside of Doc's Garage. These were taken in 2018 although they could have been taken in 1980 as well. I went down and helped the family identify some of the old parts and tools Doc had.  I am now 60 years old and it would be my chance to visit Doc's Garage one last time.


Doc needed something to help pull an engine out of a chassis so he made this lift bar out of an old axle. He used that for years.


All of his equipment was well used but it all worked.


Both of these were carried over from his service station days. The station was likely established in the 1920 or early 1930's.


Part of the line shaft equipment was still mounted to the ceiling from when the building was a blacksmith shop. Notice the old knob and tube wiring which was still being used.


This was in the shop area. There was a stove in the shop for heat but never any insulation in the walls or the ceiling. The lighting you see is all there was.



This was his cash drawer in the office. He rigged up a bell to the drawer so if anyone tried to get in it while he was working in the shop he could easily hear it.


The shelves behind his counter were full of parts both new and used. He seldom thru anything away because he might be able to use something off of a used part to fix something "to get by" until the new part showed up. He was very good at figuring out how to make something work with the used parts he had on hand.


Cleaning out these shelves we found parts he had bought in the late 1960's and did not use but kept on hand "just in case." It was like a treasure hunt. We also found parts for cars and trucks in the 1930's and 1940's. He had a system for locating parts in these shelves but nobody else could ever figure out how it worked.


How do you turn on the light behind the parts counter with your hands full? Simple...Use a dimmer switch with one side burnt out and mount it into an electrical box and set it on the floor. Then all you had to do was step on it to turn on the light.

He also did his bench grinder this way....walk up to it and step on the dimmer switch on the floor and it turned on. That worked good if you were working on something that required both hands to steady. Yep that is where I learned that trick.

I learned from Doc to look at things as how they function and not just at the application they were designed for. The dimmer switch was a good example. I used to just throw those away when one contact burned out. Not anymore....Thanks Doc!

So I hope you have had the same experiences I have had growing up and that there was a Doc in your neighborhood. We can learn a lot from the previous generation and we in turn need to pass that knowledge on to the next generation. This is stuff you can't learn from any book, you need to experience it first hand and then pass that opportunity along. Otherwise it will be lost forever!

6/5/18

Remember Red Crown Valve Stem Caps...?


Hardly anyone today, remembers full service where they pumped your gasoline, washed your windshield, checked your oil, and the air in your tires. It was the same at most any gasoline station with one exception. At the local Standard Oil Gasoline Station, if you needed air they added it at no charge and put a set of these valve stem caps on to let the world know that you bought gasoline at the local Standard Oil Station. You got Red Crown valve caps if you bought regular gasoline or Gold Crown valve stems caps if you bought premium gasoline.


The "Red Crowns" were a reminder of the Red Crown Gasoline they sold. The Red Crown Caps were a likeness of the glass Red Crown globes on top of the gasoline pumps on the drive. The Red Crown was by far the most popular grade of gasoline they offered.  Red Crown gasoline was introduced sometime around 1914 along with White Crown (premium) gasoline which would become Gold Crown premium gasoline in 1951.


The Red Crown valve caps were nothing short of advertising genius. For just pennies the Standard oil dealer could advertise his gasoline on half the cars in town. In addition... if kids rode in on their bicycles they too could get a set of Red Crowns. And you know... as soon as one kid in the neighborhood got'em the rest were soon to follow.  Car owners and kids alike would come by the station to get something for free... just like they still do today. Station owners literally ordered the Red Crown valve stem caps by the hundreds.


The Red Crown Valve Stem caps were introduced sometime in the 1940's and lasted until about 1962. Their popularity was the strongest from about 1955 thru 1962. They introduced the Gold Crown Caps in 1951 to help market the new Gold Crown Gasoline. You seldom saw a set of Gold Crown Valve Stem caps, the Red Crowns always seemed to be more popular, the bright color seemed to be more eye catching.



The good news is both the Red Crown and the Gold Crown valve stem caps are now available in the parts department at Fifth Avenue. They became one of my nostalgia projects because of how popular they once were and the genius marketing idea they represent. It is the detail you need to set your antique vehicle apart from the rest. These are an exact match to the originals.



So a set of the Red Crowns (5) will set you back $10.00. The Gold Crown caps are the same price and also come in sets of (5).  These are the authentic red color of the originals. Postage is included.

If you want to make them look like they have been on your antique vehicle since the 1950's just set them out in the sun for a while the gloss will disappear and they will fade to a dull red and look just like a used set from the 1950's. Life is good !

Meanwhile... Here is more Standard Oil Red Crown gasoline history...




















6/1/18

Tag Toppers Available For Your Business, Car Club Or Event...


I have been collecting license plate tag toppers for close to forty years, and have more than 200 different Tag Toppers in my collection. If you have read my other entry on Tag Toppers you know that I have reproduced some of the original design Tag Toppers with the Fifth Avenue logo for use on the Great Race cars. I also offer them to customers who what an original design auto advertising accessory to display on their antique vehicle. My current 2018 design features a reflectorized background, so it shows up at night.

Meanwhile...Here are a few of my originals....



Example of an early Tag Topper from the late 1940's.



This One Has Some Well Detailed Graphics...



Tag Toppers Came In All Shapes And Sizes...



This One Has Lots Of Detail And Is Porcelain... A Keeper.
                    

Example Of An Early "Downer" Tag Topper

 

This one was designed to go behind the chrome bezel of the trunk handle.

Tag Toppers are still a very effective way to advertise as I found out in 1993 when the car I sponsored in the Great Race won the Great Race Sportsman class and the driver Howard Sharp earned a 10 minute interview on national television.



    My first Tag Topper Design That Ended up on ESPN TV.

Howard Sharp the car owner did a sit down interview in front of his car with an ESPN reporter, and my tag topper was proudly on display attached to the front license plate bracket of his 1929 Dodge Sport Roadster, with my business name and phone number proudly on display! I got free advertising on national TV for ten minutes, and all I had invested was the cost of that tag topper. As I was watching I was thinking to my self... that tag topper was a dang good investment!



Howard now enters this 1915 Hudson in the Great Race with is son Douglas. Howard went on to win the Great Race twice more, in 2011 and again in 2015. I have sponsored Howard in the Great Race every year for more than 25 years and we have become good friends.

  

The Willys Overland Jeepster Club designed these and each of their 400 members in good standing got one in honor of the clubs 50th anniversary.

I often get asked if I can make custom Tag Toppers for car clubs, other businesses, and special events. The answer is yes, and have been making them off and on for about ten years but have not formally offered the service. But I am getting enough requests that I decided to explain the process and outline the options so if you want to have some made you will have some idea what is involved.

First up is the blanks. They are made of 20 thousandths thick aluminum (same thickness as an interstate road sign) so they are very durable and they will not rust.

As for the colors... you can use most any combination of up to five different ink colors, in addition to any background color so you could end up with six different colors  on a Tag Topper.  My current Tag Topper has 4 colors, Green, White, Red, Black, and the background color of yellow for a total of five colors.

Along with the colors you can screen the background to lighten a color to highlight a detail. The light green color in the background of my logo, is the same dark green color behind my telephone number. It has simple been screen down to thirty percent to give my logo some depth.  The black is also screened for the grill and front bumper.

Reverse type is also available, which is what I have done on the Fifth Avenue Tag Topper to draw attention to the telephone number.

Bleed to the edge... simply means that the background color can be printed out to the very edge of the Tag Topper and a non print boarder area is not necessary.



An example of reverse lettering on an early Tag Topper



Some Tag Toppers Were Even Embossed...

We can add most any logo or graphic along with most any lettering style. A lesson from the billboard company... simple is good and if you select a light colored background such as yellow or white, you should select a dark color of ink such as a black, dark brown, red or dark green. The better the contrast the more eye catching it will be.

We also offer a reflectorized background just like a modern road sign so your tag topper will show up at night. The Fifth Avenue Tag Topper examples shown at the top of the page are reflectorized.

Think about road signs, a stop sign for example, red background, white lettering. the colors catch your eyes and the message is easy to read from a distance. And once you have seen it you immediately recognize it again.



This is an example of a well designed Tag Topper. Notice the bright contrasting colors, the simple message and the logo. This one is easy to read from a distance and it is very eye catching!

The billboard people say an average driver has just 7 seconds to read an entire billboard message at 60 mph. that is why most billboards have a short simple message and a graphic to catch your eye.

The advantage to a Tag Topper is that while it is smaller in size than a billboard it will likely be in front of the car following you for a lot longer than seven seconds. And because antique vehicles tend to travel slower than their modern counterparts, you pretty much have a captive audience.

         

Uppers and Downers...refers to the mounting of the Tag Topper, it can be mounted to the top of a license plate or license plate bracket such as the one on a gravel pan behind the front bumper or the tag topper can be designed to mount hanging down such as on the headlight bar of a Model A Ford.



I use Tag Toppers to identify the cars I have prepared for the Great Race. This one is on a 1936 Ford police car.

A tag topper will usually mount to the front of modern cars and trucks, either as uppers or downers.

All of the ink used on Fifth Avenue Tag Toppers is UV resistant and fade resistant and is the same ink they use on interstate road signs.

That means you can power wash your tag topper at the car wash to get the bugs off without worrying about the ink coming off with it. All of the Fifth Avenue Tag Toppers have passed the Kansas June Bug Test... where you hit a Kansas June bug a 70 mph and there is no damage your tag topper. Sorry...we can't same the same for the June bug.

And last but not least the Fifth Avenue Tag Toppers are made in the USA by the same company that was established in 1946 to make what else...Tag Toppers identifying volunteer fire department members. That same company today, makes all kinds of graphics for fire trucks, ambulances, and rescue vehicles, police cars and the like.

They have kept up with technology and that is why we are able to offer multi-colored Tag Toppers, although they did not apply that technology to Tag Toppers until I showed up on their doorstep. They mainly use the multi-colored graphics on the firetruck, ambulance, and rescue vehicle graphic projects. I was happy to expand their horizons.

I worked in graphic arts for 20 years before I started Fifth Avenue, so I am able to design and layout all of my own books, catalogs, and advertising. I knew how to design tag toppers but I wanted authentic ones from a company who was established when tag toppers were popular. I also wanted them to be USA made.

I finally found a company and we compared notes and we are on the same page. Now here we are some ten years later and I am still making custom tag toppers. I do it for the fun of it, to keep a part of automotive advertising history alive. Some things you do for the fun of it, not the money. And the Tag Toppers I create today will be collectible in later years just as the originals are today.

A Tag Topper is a period correct automotive advertising accessory that is just as effective today as when they were popular in the the 1940's and 1950's.

So if you are interested in a custom tag topper for your business, a car club, or event drop me an email at fifthavegarage@gmail.com and show me what you have in mind. I will help you figure out and a design that will result in a good looking tag topper than you will be proud of. Below are some of the more popular ones I have done in the past.